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Posts: Shawn McBride

Shawn McBride, EVP of Sports for Ketchum, has almost 20 years of experience helping brands leverage their investments in sports, as well as working on behalf of global sports properties.

On Super Sunday, Expect the Unexpected with Marketing Trends Familiar and New

by Shawn McBride| January 28, 2020

While no ink will be spared discussing the commercials in Super Bowl LIV, there’s still a ton to learn about the strategies behind the ads’ success on brand marketing’s biggest night. Every year—and 2020 is no different—marketers dig deep into their playbooks, while also innovating, to devise what they hope will be a winning game […]

Are You Ready for Some Football? 5 Intriguing Storylines as NFL Kicks-off 100th Year

by Shawn McBride| September 4, 2019

With the NFL poised to celebrate its 100th anniversary, it is now undeniably “America’s Game,” if not its national pastime. Undoubtedly, this season will be a celebration of the past, as well as a positioning of the future as the league prepares to enter its second century in existence. And while its competitor leagues may […]

FIFA Women’s World Cup: Kicking Off a Global Sporting Event and Cultural Moment

by Shawn McBride| June 7, 2019

The FIFA Women’s World Cup kicks off today as 24 teams gather in France for the month-long tournament. Organizers anticipate record-setting attendance and viewership as the sport of football enjoys unprecedented momentum on the women’s side. But, beyond the action on the pitch, what those who tune in and engage with this event will really […]

Sports Betting in America: Year One of Legalization Sets the Stage for a Full-Court Press

by Shawn McBride| May 15, 2019

Tuesday, May 14 marked one year since the Supreme Court of the United States lifted the federal ban on sports betting in the U.S. and turned it over to individual states to determine its legality at their level. In that time, and as a reminder that the legislative wheels turn slowly at all levels of government, […]

Will Tiger’s Taming of Augusta Tee Up New Era for Golf?

by Shawn McBride| April 15, 2019

For all the success in recent years by Dustin, Justin, Jordan and Rory, nothing generates more buzz – and a bigger bump to the sport – than when Tiger Woods is big-game hunting a major golf championship. And, this past weekend, not only was Tiger on the prowl but he claimed his prey, adding another […]

Super Bowl LIII: Players Aren’t the Only Ones Gearing up for Game Day

by Shawn McBride| January 25, 2019

The two teams competing on the gridiron during Super Bowl LIII have been determined, but the combatants in the high-stakes, game-within-the-game (and no I’m not talking about the Puppy Bowl), are just now beginning to emerge.