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Posts: Shawn McBride

Shawn McBride Author

Shawn McBride, EVP of Sports for Ketchum, has almost 20 years of experience helping brands leverage their investments in sports, as well as working on behalf of global sports properties.

FIFA Women’s World Cup: Kicking Off a Global Sporting Event and Cultural Moment

by Shawn McBride| June 7, 2019

The FIFA Women’s World Cup kicks off today as 24 teams gather in France for the month-long tournament. Organizers anticipate record-setting attendance and viewership as the sport of football enjoys unprecedented momentum on the women’s side. But, beyond the action on the pitch, what those who tune in and engage with this event will really […]

Sports Betting in America: Year One of Legalization Sets the Stage for a Full-Court Press

by Shawn McBride| May 15, 2019

Tuesday, May 14 marked one year since the Supreme Court of the United States lifted the federal ban on sports betting in the U.S. and turned it over to individual states to determine its legality at their level. In that time, and as a reminder that the legislative wheels turn slowly at all levels of government, […]

Will Tiger’s Taming of Augusta Tee Up New Era for Golf?

by Shawn McBride| April 15, 2019

For all the success in recent years by Dustin, Justin, Jordan and Rory, nothing generates more buzz – and a bigger bump to the sport – than when Tiger Woods is big-game hunting a major golf championship. And, this past weekend, not only was Tiger on the prowl but he claimed his prey, adding another […]

Super Bowl LIII: Players Aren’t the Only Ones Gearing up for Game Day

by Shawn McBride| January 25, 2019

The two teams competing on the gridiron during Super Bowl LIII have been determined, but the combatants in the high-stakes, game-within-the-game (and no I’m not talking about the Puppy Bowl), are just now beginning to emerge.

NBA Tips Off Atop U.S. Sports Landscape

by Shawn McBride| October 16, 2018

The 2018-19 NBA season tips off today with no shortage of excitement and enthusiasm – from both fans and marketers. Beyond the buzz about Lebron in LA, interest regarding whether the Warriors can continue their dominance, intrigue around the Sixers taking the next step, and curiosity about who will emerge as the next group of […]

2018 NFL Season Brings New – and Old – Challenges for America’s #1 Sports League

by Shawn McBride| September 21, 2018

The first two weeks of the 99th season of the NFL are in the books, and fans are in full-on football mode. The league continues to enjoy envious popularity but there are a variety of lenses that, when applied, can reveal slightly different perceptions about the degree of glory currently associated with the biggest sport […]