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Ketchum author Shannon Snyder

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Got Social Issues? Why “Social Listening” is The Wrong Response (And What the Right One Is)

Got Social Issues? Why “Social Listening” is The Wrong Response (And What the Right One Is)

by Gur Tsabar and Shannon Snyder| March 22, 2016

The popularity of social media has literally leveled the playing field online—giving every person on the planet the same sized megaphone to voice not only their excitement about companies and brands, but also—and perhaps most frighteningly—their anger and rage. So the question for you is: When Twitter or Facebook blow up on you, do you […]