Posts: Sean Gelles

Sean Gelles Author

New Era of Marketing Integrates Online and Offline, Paid and Earned

by Sean Gelles| February 18, 2011

Alex Cecala, Research Associate, and Gary Levison, Research Associate, from Ketchum’s Global Research Network also contributed to this post.  In the past week and a half, a lot of ink has been spilled over the magnitude of this year’s Super Bowl audience. However, despite all that’s been written about the game and ads alike, I still think there is […]

2011: What's the Big Picture in Digital Media?

by Sean Gelles| January 25, 2011

Now that 2011 is in full swing, a whole slew of predictions, projections and forecasts have come in about what the next year will bring to the digital realm. Digital media experts, social media gurus and industry thought leaders have collectively generated a laundry list of trends including almost every major development in digital media […]