Sarah is a VP of Insights & Strategic Planning, working closely with team leaders to catalyze the planning/creative process and develop key research-based and target-relevant insights that help lead to clear strategic vision. In essence, people fascinate her and she figures out what makes them tick so brands can intersect with consumers in a meaningful, mutually profitable way. Recently named to the 2015 Forbes 30 Under 30 List in Marketing & Advertising, her focus on millennials has become a core area of Ketchum expertise. A committed cultural enthusiast, it’s hard to find something that doesn’t interest her. You can follow Sarah’s random musings on Twitter @sarahjane047, PSFK, and her blog, So Five Minutes Ago.
Peers, Not Parents By Karen Strauss “You don’t want to sound like their parents,” I was cautioned in preparing for my Cannes Lions panel on connecting with consumers aged 50 and above. A father of adult millennial children, my rehearsal coach wanted me to avoid alienating the young-ish marketing crowd. Oh, the irony. Age is […]
As Seen In … Voxburner At Youth Marketing Strategy NYC on May 20th, Sarah Unger, VP, Insights & Strategic Planning and Angela Fernandez, VP, Creative & Strategic Planner at Ketchum will be taking to the stage to challenge all the presumptions you had about Gen Y. We caught up with them to find out more […]
In our industry, “marketing to millennials” may prompt eye rolls. Once a word permeates the media vernacular and become ubiquitous, it starts to feel like jargon sans meaning. But I’m here to say that the word millennials is not a buzzword or catch phrase. It’s also not meant to downplay the importance of other generations, […]
I was fortunate enough to have recently been invited by Forbes to attend their Under 30 Summit, an extension of Forbes’ annual 30 Under 30 List, which features 30 game-changing entrepreneurs under 30, in 15 fields, as judged by some of the greatest minds in each category. The entire experience was enlightening, invigorating and humbling. […]
The next generation of workers – millennials – seems to be everyone’s concern, especially the media’s. If you Google “millennials” and “work” you will be hit with a barrage of reports on how to attract and retain millennial employees, many of which contradict one another. In some cases, the advice is sound: a healthy social […]
It’s the question of the hour, pretty much every hour: “What’s ‘in’ with the young people these days?” If you’re hungry to scope out the next big thing, knowing what’s hot with teens is a great way to see what’s going to spread upward and outward into the general culture. I recently compiled a list […]