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Posts: Sara Garibaldi

Sara Garibaldi Author

Sara is the Managing Director of Ketchum’s Travel & Economic Development sector. She is a seasoned public relations/marketing communications professional with a MBA (in both Marketing and Finance) and 15+ years of experience leading fully integrated marketing communications campaigns across a diverse number of industries. Sara was named to PRWeek’s 2014 40 Under 40 list.

Navigating the New Winds of Travel Journalism

by Sara Garibaldi| June 5, 2019

With newsroom resources being cut, and reporters stretched thinner than ever before, imagine how challenging it is for them to try to find a few days from their schedules to fully immerse themselves in your destination/hotel/resort/cruise/brand. Even availability to attend a launch event is tough to come by nowadays.

2019 Travel Predictions Through the Eyes of Influencers

by Sara Garibaldi| January 18, 2019

The travel industry is evolving at breakneck speed. Those that influence the choices we make about travel change constantly, and so does the way we book a trip or even interact with our favorite travel brands on- and offline.

Let’s Evolve Hispanic Heritage Month

by Sara Garibaldi| September 28, 2018

Some of us know that when the leaves begin to turn, and autumn nears, we’re approaching Hispanic Heritage Month. We start to see it pop up online and across programming on TV that celebrates it. Is it September? October? And what does it really mean? Here’s a quick 101.

Beyond Water and Batteries: Ready Your Hurricane Preparedness Communications Plan Now

by Sara Garibaldi| August 1, 2018

It’s already August, and hurricane season is well underway. While weather authorities are reporting a “below average” season this year, experts are already predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). While many say 2017 was an anomaly, our planet is only getting warmer, and hurricanes breed from warmth.

Don’t Let Your Travel Brand Get Lost in the Sea of Sameness.

by Sara Garibaldi| May 31, 2018

“Travel is fatal to prejudice, bigotry, and narrow-mindedness” – Mark Twain

Brand New Parents: What to Expect from Brands When You’re Expecting

by Sara Garibaldi| May 1, 2017

A few months after returning to work from maternity leave as a first-time mom, it really hit me how life-changing of a milestone becoming a parent for the first time is. And it’s not until you go through it that you truly begin to understand and appreciate everything that comes along with the journey.