Sara is the Managing Director of Ketchum’s Travel & Economic Development sector. She is a seasoned public relations/marketing communications professional with a MBA (in both Marketing and Finance) and 15+ years of experience leading fully integrated marketing communications campaigns across a diverse number of industries. Sara was named to PRWeek’s 2014 40 Under 40 list.
The coronavirus crisis is having massive impacts on the tourism industry—many of which will reshape the industry’s future landscape. What actions should the stakeholders of this industry be taking today from a marketing and communications perspective? The truth is no one knows for sure; we’re all figuring this out together. However, a business-as-usual approach is […]
Given the travel bans in place across air travel and cruising, corporate travel restrictions, event cancellations, the absolute necessity to socially distance, and overall aversion to travel, the global tourism and hospitality sector is reeling from the COVID-19 pandemic. International restrictions aside, the share of U.S. adults who said they’re less likely to travel domestically […]
With newsroom resources being cut, and reporters stretched thinner than ever before, imagine how challenging it is for them to try to find a few days from their schedules to fully immerse themselves in your destination/hotel/resort/cruise/brand. Even availability to attend a launch event is tough to come by nowadays.
The travel industry is evolving at breakneck speed. Those that influence the choices we make about travel change constantly, and so does the way we book a trip or even interact with our favorite travel brands on- and offline.
Some of us know that when the leaves begin to turn, and autumn nears, we’re approaching Hispanic Heritage Month. We start to see it pop up online and across programming on TV that celebrates it. Is it September? October? And what does it really mean? Here’s a quick 101.
It’s already August, and hurricane season is well underway. While weather authorities are reporting a “below average” season this year, experts are already predicting two to three Category 3+ storms during peak hurricane season (mid-August through mid-October). While many say 2017 was an anomaly, our planet is only getting warmer, and hurricanes breed from warmth.