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Communications During Socioeconomic Change

by Samantha Stark| February 26, 2019

“The Metaspace Economy” is the next fundamental global economic transformation. Breaking through with communications during times of major cultural and economic changes requires a new way of thinking. During these times, experience can be a detriment because it leads to incorrect assumptions around what strategies and tactics will be successful.

Travel & Technology: Great Expectations for 2017

Travel & Technology: Great Expectations for 2017

by Samantha Stark| December 9, 2016

Just like nearly everything else in our lives, technology is bending, shaping and redefining the travel industry. Technology-assisted travel is defeating the commoditization of travel that made it un-sexy in the 1990s, and ringing in a new area of personalization driving an industry renaissance.

Blurred Lines: 4 Insights on the Evolution of PR & Advertising

Blurred Lines: 4 Insights on the Evolution of PR & Advertising

by Samantha Stark| November 6, 2014

My first “real” job was at an advertising agency. It was a crash course in big personalities and the value of insight-driven campaign planning. We were small enough of a shop that I got to regularly work closely with the creative teams on campaign development. My degree also happens to be in advertising and promotion, […]