Ketchum author Samantha Emrich

Sam is a Global Creative Initiatives Associate based in New York City, with a passion for strategic planning and creativity. A fitness and wellness enthusiast, you can often find Sam on her yoga mat when she’s not in the office. Follow her intersection of Zen and creative reverie on Twitter at @Sam_Emrich or connect with her on LinkedIn.

Posts: Samantha Emrich

Is Creativity a “Testro-fest”?

Is Creativity a “Testro-fest”?

by Samantha Emrich| May 13, 2014

Kat Gordon was an advertising creative director who decided that the dominance of male creative directors was bad for business. She had a eureka moment when she realized that most purchases are made by women, yet women don’t like how they’re marketed to, and sure enough, very few female voices control the advertising we see. Specifically, 97% […]