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Is Creativity a “Testro-fest”?

Is Creativity a “Testro-fest”?

by Samantha Emrich| May 13, 2014

Kat Gordon was an advertising creative director who decided that the dominance of male creative directors was bad for business. She had a eureka moment when she realized that most purchases are made by women, yet women don’t like how they’re marketed to, and sure enough, very few female voices control the advertising we see. Specifically, 97% […]