News + Views
Sabine Hückmann
Sabine is CEO of Ketchum Germany (Brandzeichen, Emanate and Ketchum Pleon) and on a mission to deliver data-based strategies and creative programs for the entire range of corporate and marketing communications functions. Sabine has 25+ years of professional experience in consulting brands and businesses of all sizes, from Fortune 500 and Dax 30 to midsized and owner-led enterprises as well as start-ups, in analytics, change communications, digital transformation, innovation, integrated communications, issues and crisis communications, media and message training, and strategic communications. She is often described as people-centric, inclusive, passionate, curious, eager for innovation and a lover of complicated stuff.
Posts: Sabine Hückmann
Cannes Lions 2021: The View from the Jury
by Sabine Hückmann| July 13, 2021
As a member of the Cannes Lions 2021 PR Lions jury, I was able to take a close look at some outstanding work that reflects the state of our industry at this strange moment in history. Though I didn’t have the opportunity to travel to Cannes in person, what I learned serving virtually was just […]
Tales from Germany: How Fake News Proliferates
by Sabine Hückmann| November 23, 2020
The complex challenge of fake news is recognized in Germany but has yet to be sufficiently addressed. Germany currently enjoys an excellent reputation in the coronavirus pandemic. Who does the world expect to emerge strengthened from this crisis of unprecedented proportions? Germany, as predicted in, inter alia, the New York Times in July 2020. Yet Germany has […]
Coordinating the Many Voices of Employee Advocates and Corporate Influencers
by Sabine Hückmann| December 4, 2019
Remember the good old “One Voice Policy” from the last century, when only authorized individuals were allowed to speak on an organization’s behalf? Thanks to the advent of social media, that single voice has been replaced by a chorus – one message, delivered by many voices. But where do these voices come from, and how […]
Strategic, Digital & Agile: A Leap Forward in Corporate Communications
by Sabine Hückmann| August 6, 2019
I recently took the time to comb through Roland Berger’s 24-page study, Roland Berger Focus, which detailed some of the latest approaches in marketing and larger trends guiding the corporate communications landscape. It’s worth the read. As robust and comprehensive each chapter within the report is, based on our personal experience within the German marketplace […]
