Sabine is CEO of Ketchum Germany (Brandzeichen, Emanate and Ketchum Pleon) and on a mission to deliver data-based strategies and creative programs for the entire range of corporate and marketing communications functions. Sabine has 25+ years of professional experience in consulting brands and businesses of all sizes, from Fortune 500 and Dax 30 to midsized and owner-led enterprises as well as start-ups, in analytics, change communications, digital transformation, innovation, integrated communications, issues and crisis communications, media and message training, and strategic communications. She is often described as people-centric, inclusive, passionate, curious, eager for innovation and a lover of complicated stuff.