Sabine is CEO of Ketchum Germany (Brandzeichen, Emanate and Ketchum Pleon) and on a mission to deliver data-based strategies and creative programs for the entire range of corporate and marketing communications functions. Sabine has 25+ years of professional experience in consulting brands and businesses of all sizes, from Fortune 500 and Dax 30 to midsized and owner-led enterprises as well as start-ups, in analytics, change communications, digital transformation, innovation, integrated communications, issues and crisis communications, media and message training, and strategic communications. She is often described as people-centric, inclusive, passionate, curious, eager for innovation and a lover of complicated stuff.
The complex challenge of fake news is recognized in Germany but has yet to be sufficiently addressed. Germany currently enjoys an excellent reputation in the coronavirus pandemic. Who does the world expect to emerge strengthened from this crisis of unprecedented proportions? Germany, as predicted in, inter alia, the New York Times in July 2020. Yet Germany has […]
Remember the good old “One Voice Policy” from the last century, when only authorized individuals were allowed to speak on an organization’s behalf? Thanks to the advent of social media, that single voice has been replaced by a chorus – one message, delivered by many voices. But where do these voices come from, and how […]
I recently took the time to comb through Roland Berger’s 24-page study, Roland Berger Focus, which detailed some of the latest approaches in marketing and larger trends guiding the corporate communications landscape. It’s worth the read. As robust and comprehensive each chapter within the report is, based on our personal experience within the German marketplace […]
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookies are enabled at all times so that we can save your preferences for cookie settings.
This website uses Vimeo to play back high resolution video. For more information, please refer to Vimeo's privacy and cookie policy.
This website uses New Relic to anonymously measures this website's functional performance. For more information, please see New Relic's cookie policy.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
This website uses Lead Forensics to track website usage for businesses predominantly through IP addresses that are registered to a business as static. We a use persistent cookie for those visitors that is used to further improve the insights we receive from data collected from those business users.
Please enable Strictly Necessary Cookies first so that we can save your preferences!