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Posts: Sabine Hückmann

Sabine Hückmann Author

Sabine is CEO of Ketchum Germany (Brandzeichen, Emanate and Ketchum Pleon) and on a mission to deliver data-based strategies and creative programs for the entire range of corporate and marketing communications functions. Sabine has 25+ years of professional experience in consulting brands and businesses of all sizes, from Fortune 500 and Dax 30 to midsized and owner-led enterprises as well as start-ups, in analytics, change communications, digital transformation, innovation, integrated communications, issues and crisis communications, media and message training, and strategic communications. She is often described as people-centric, inclusive, passionate, curious, eager for innovation and a lover of complicated stuff.

Tales from Germany: How Fake News Proliferates

by Sabine Hückmann| November 23, 2020

The complex challenge of fake news is recognized in Germany but has yet to be sufficiently addressed. Germany currently enjoys an excellent reputation in the coronavirus pandemic. Who does the world expect to emerge strengthened from this crisis of unprecedented proportions? Germany, as predicted in, inter alia, the New York Times in July 2020. Yet Germany has […]

Coordinating the Many Voices of Employee Advocates and Corporate Influencers

by Sabine Hückmann| December 4, 2019

Remember the good old “One Voice Policy” from the last century, when only authorized individuals were allowed to speak on an organization’s behalf? Thanks to the advent of social media, that single voice has been replaced by a chorus – one message, delivered by many voices. But where do these voices come from, and how […]

Strategic, Digital & Agile: A Leap Forward in Corporate Communications

by Sabine Hückmann| August 6, 2019

I recently took the time to comb through Roland Berger’s 24-page study, Roland Berger Focus, which detailed some of the latest approaches in marketing and larger trends guiding the corporate communications landscape. It’s worth the read. As robust and comprehensive each chapter within the report is, based on our personal experience within the German marketplace […]