Posts: Ruth Yearley
Authenticity 2.0: unfiltered and flawed
Relationships evolve, usually in three stages. You start off on your best behaviour, always wanting to show-off the best version of yourself. Minding your P’s and Q’s. Then, as the relationship grows, you relax and are easier to connect with, showing your real self, learning to speak with your partner, understanding what they like and […]
Divergent Perspectives from Cannes: The Female and the Male
A Cinderella Story By Ruth Yearley I recently attended the 3% Conference in London, where, over a powerful video of women making a difference, played Helen Reddy’s anthem, “I Am Woman, Hear Me Roar.” So I was excited to attend the Cannes Lions in all their roaring glory. I was particularly interested in the newest prize, […]
It's in Your Own Hands
Recently a group of colleagues were introduced to a new agency partner. We all shook hands and then immediately got in the elevator to go to the meeting. We could hardly contain ourselves till the elevator doors closed to let escape our squeals of disgust and grimaces — limp handshake. Gross. Eeew.