Posts: Ruth Yearley

Ruth Yearley Author

Ruth is a Partner and Director of Insight & Strategy in Ketchum’s London office.

She has over 20 years of marketing experience, from both a client and agency perspective. Ruth’s specialism is facilitated sessions, featuring interrogative questioning, logical and strategic thinking and creative approaches, which can be used to focus team thinking and short circuit the developmental process.

Authenticity 2.0: unfiltered and flawed

by Ruth Yearley| August 2, 2017

Relationships evolve, usually in three stages. You start off on your best behaviour, always wanting to show-off the best version of yourself. Minding your P’s and Q’s. Then, as the relationship grows, you relax and are easier to connect with, showing your real self, learning to speak with your partner, understanding what they like and […]

Divergent Perspectives from Cannes: The Female and the Male

by Ruth Yearley and Bill Reihl| June 24, 2015

A Cinderella Story By Ruth Yearley I recently attended the 3% Conference in London, where, over a powerful video of women making a difference, played Helen Reddy’s anthem, “I Am Woman, Hear Me Roar.” So I was excited to attend the Cannes Lions in all their roaring glory. I was particularly interested in the newest prize, […]

It's in Your Own Hands

by Ruth Yearley| November 7, 2011

Recently a group of colleagues were introduced to a new agency partner. We all shook hands and then immediately got in the elevator to go to the meeting. We could hardly contain ourselves till the elevator doors closed to let escape our squeals of disgust and grimaces — limp handshake. Gross. Eeew.

What's In Your Sandwich?

by Ruth Yearley| May 27, 2010

They say you can never trust a person who, when left in a room alone with a tea cosy, would not pop it on their head and see how it looks as a hat. Here is a picture of a tea cosy for those of you who do not live in 1950 tea room England. […]