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Rayanne Zackery Author

Rayanne is a Vice President on Ketchum’s Food, Ag & Ingredient team where she leads consumer and B2B marketing communications. Her career spans two decades at three top global PR agencies. A resident of San Francisco, Rayanne grew up in Seattle and is a mom to two boys.

DE&I Lessons for Communication Professionals: Five Best Practices for Every Campaign

by Rayanne Zackery| June 9, 2020

As the nation confronts COVID-19 and the systemic racism brought to light by Black Lives Matter, it is more critical than ever to get inclusive communication right. Many recent COVID related campaigns have shared a common theme around “We’re in this together.” I know it is well-intentioned, but I cringe when I hear that phrase. […]