Posts: Rajul Jain

Rajul Jain Author

Rajul Jain, Ph.D. is a senior manager of predictive analytics with Ketchum Global Research and Analytics where she counsels and reports for primary research projects that require advance analytics. Rajul is also an Assistant Professor of Public Relations at DePaul University where she teaches classes in public relations strategy and public relations measurement and analytics.

5 Simple Ways to Build Measurement and Analytics Competence

by Rajul Jain| May 4, 2016

As Seen In… PRSA Measurement and evaluation have become pressing issues for the PR profession. Whether this is due increasing client demand or internal motivation, demonstrating tangible value of PR efforts has never been more important. As a result, data and analytics skills are becoming just as important as writing and problem solving to succeed […]