by Prita Das| March 12, 2015

The Oscars, the BRITs… that dress. Brands are constantly jostling each other for a seat at the social media table to extend their visibility and adjust their brand identity. Whether you are looking to social media to appeal to a new target demographic, alter consumers’ current perceptions, or simply explore the added value of a […]

by Prita Das| December 17, 2014

Twitter’s top ten political moments of 2014 Twitter is becoming an increasingly critical communications tool for politicians and political organisations, and so it is fitting that the social platform has released the top ten Twitter political moments of 2014. The most-shared political Tweet was the first Tweet by the CIA, whilst the biggest government and […]

by Prita Das| October 1, 2014

Last week the Ketchum UK Digital team hosted Flashdance for Brands in our London office and criss-crossed London to attend discussions by brands, agencies, and tech companies, all in the name of Social Media Week London 2014… or #SMWLDN. The week-long event hosted a fantastic collection of sessions, and our roving reporters were able to […]

by Prita Das| April 14, 2014

When was the last time you went into a big supermarket and the cashier knew your name? Chances are, it just hasn’t happened, most likely because we expect anonymity when we’re shopping face-to-face. However, that expectation changes when we’re online. Thanks to the marvelous, increasingly affordable amplifying devices we carry (otherwise known as smartphones), we expect […]

by Prita Das| February 27, 2014

Facebook turned the ripe old age of 10 earlier this month. The birthday celebrations included creating a news-reader app, Paper, and trawling through photos of its 1.23 billion users to send them (overly) nostalgic videos of their Facebook lives so far. It’s hard to remember a time when the concepts of poking and liking referred […]