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Ketchum author Patrick Wixted

Based in our Washington, D.C., office, Patrick Wixted is a VP overseeing Ketchum’s growing gaming/esports capabilities.

Posts: Patrick Wixted

Gaming Is a Major Player in Stay-at-Home Culture

Gaming Is a Major Player in Stay-at-Home Culture

by Patrick Wixted| April 29, 2020

Earlier this year, a Netflix shareholder letter made a statement that has since proven eerily telepathic: “Our focus is not on Disney+, Amazon or others,” the letter read. “We compete with (and lose to) Fortnite more than HBO.” Think about that. Netflix—which as of last week is worth more than Disney—sees gaming as its biggest […]

E3: An Open World, First-person Account of Gaming’s Biggest Bash

E3: An Open World, First-person Account of Gaming’s Biggest Bash

by Patrick Wixted| July 3, 2018

Video gaming and esports are having a “moment.” Sure, I know that marketing in the video game industry is nothing new, and pulled in 36 billion in revenue last year, according to ESA. It simply seems to me, as a result of the explosion of esports, the phenomenon that is Fortnite, this being the highest-attended […]

Esports: Trends to Watch in 2017

Esports: Trends to Watch in 2017

by Patrick Wixted, Sean Flynn and Kristyn Haertel| January 10, 2017

2016 was a banner year for sports, but in particular, for esports. The industry turned in some staggering numbers in terms of audiences, revenue and major growth – approaching almost $500 million in industry revenue.