Ketchum author Patrick ODonnell

Patrick is Vice President of Analytics in Ketchum’s Chicago office. He has been with Ketchum since 2006, where he started at the company headquarters in New York. Patrick has extensive experience in both primary and secondary research. He has specialized in survey research, including corporate reputation measurement, campaign analysis and surveys for publicity. He has assisted clients and account teams with online and traditional media measurement, crisis tracking, goal-setting and program measurement. He has deep interest and expertise in the food space, leads research and analytics for Ketchum’s Food group.

Posts: Patrick ODonnell

analytics vanity metrics reporting fake data

A Lie Agreed Upon: Taking Analytics Beyond Vanity Metrics

by Patrick ODonnell| January 31, 2019

Over the holidays an article in NY Mag titled “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually.” and an accompanying Twitter thread from Aram Zucker-Scharff (the ad director for the Washington Post) received a good amount of attention in the media and advertising space. The article (and resulting thread) […]