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Posts: Paige Samson

NewFronts: a Digital Download

NewFronts: a Digital Download

by Paige Samson| June 11, 2015

I recently returned from the Newfronts, a week-and-a-half-long event where digital platforms showcase everything they are doing for the upcoming year. For those of you who need some background, the Newfronts were established back in 2008 as a response to the television networks’ Upfronts (where TV networks showcase upcoming broadcast season programming). You could consider […]

The Four Qualities of Great Content Marketing

The Four Qualities of Great Content Marketing

by Paige Samson| August 26, 2014

Content marketing, in general, is big business—and it’s only growing in terms of investment levels from brands across the board. In December 2013, BIA/Kelsey estimated native ad spending on social media alone would grow from US$3.1 billion this year to US$5.0 billion in 2017 (Source: emarketer). When done right, brands can experience both lifts in […]