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Posts: Nicholas Scibetta

Nicholas Scibetta Author

As Partner and Global Director, Nicholas Scibetta, oversees cross-border communications programs, provides senior strategic and global media planning counsel and placement for clients across the network. He is also a member of Ketchum’s Global Digital and Media Network’s executive leadership team, working with a global network of over 600 digital, social and media experts. Football (read: #Soccer) fanatic and die-hard Manchester United fan. Follow him on Twitter @nscibetta.

Q&A with Vincent Magwenya, CEO and Khadija Magardie-Bradlow, Media Director, from Magna Carta

by Nicholas Scibetta| May 14, 2014

From decades of being described as a continent riddled with conflict, Africa is now taking a key place in the world with its leading economies outpacing much of the rest of the world in economic growth. The World Bank notes that Africa’s growth is set to reach 5.2 percent in 2014, with strong investment growth and […]

The New Media Evolution: From Content to Consumer to Context

by Nicholas Scibetta| October 24, 2011

The shaping of today’s media landscape by social media first led to “content is king,” as everyone rushed to get information online, and then “consumer is king,” as everyday people gained a larger voice in mass media. And now the shaping has reached a new phase.  In a video interview I recently recorded for Ketchum’s online […]

The Art of the Relationship: Building Strong Connections with Today’s Media

by Nicholas Scibetta| August 24, 2011

Today’s rapidly evolving social media formats and new media technologies are creating as many new ways for PR pros to connect with the media as they are creating new ways of communicating for people. Facebook, Twitter, Foursquare and Google+ are among just a few of the always-on media that enable media relations specialists and corporate […]

What's the Most Influential Media Organization in the World?

by Nicholas Scibetta| April 1, 2011

Nate Silver, political statistician and creator of PECOTA, the popular system for forecasting the performance and career development of Major League Baseball players, recently did an analysis of the most influential media organizations. Silver simply looked at how frequently a publication’s name appeared in Google News or Google Blogs followed by the word “reported” to […]

Brands Kick Off World Cup With Heavy Social Media Focus

by Nicholas Scibetta| June 3, 2010

The 2010  FIFA World Cup is so close you can almost feel the excitement, passion, and drama that will come when the best in the world showcase football, or soccer for the sake of this post, at its finest! If you’re like me you’ve been living, eating, breathing, tweeting and posting anything World Cup related. […]