Nancy Hicks brings more than 25 years of experience in healthcare public relations with expertise in corporate reputation, issues management, product launches, branding and consumer education campaigns. Nancy is currently the Associate Director of Ketchum’s North American healthcare practice. She has published two books on healthcare communications entitled “Branding Health Services: Defining Yourself in the Marketplace” and, most recently, “Health Communication: New Media, New Methods, New Message.”
In a recent conversation, I was explaining to a friend the long-term appeal of Ketchum and why I have been able to keep my career trajectory within the firm. Aside from the amazing people I work with, the thing I love best about Ketchum is openness to new roles and the possibility for career “re-invention”. […]
The title seems like an oxymoron, yet creativity can live in the regulated land of healthcare. The challenges are significant and inherent in the culture of the industry. FDA regulation puts many restrictions on what you can say about healthcare products. Off-label claims, or claims of efficacy prior to approval are forbidden and communicators traverse […]
(This article was originally published on CNBC.com.) The United Network for Organ Sharing (UNOS) recently released organ procurement guidelines for public comment that are sure to prompt ethical debate. In the first overhaul of the system in 25 years, UNOS announced younger, healthier people will be given priority preference for kidneys over older, sicker people.
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