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Ketchum author Michele Murray

(she/her/hers)

A farmer’s daughter from Minnesota, Michele has spent her career working for food producers primarily in nutrition and health. Prior to Ketchum, Michele directed the “Beef. It’s What’s For Dinner” for National Cattlemen’s Beef Association while guiding reputation management, crisis communications, media relations, health professional and retail/foodservice engagement. Michele has also led marketing for Children’s Hospital Colorado Foundation, where she helped raise community support for one of the top children’s hospitals. Prior to that, Michele guided communications for LiveWell Colorado, an NGO held up as a national model for addressing the nation’s obesity and food insecurity epidemic.

Posts: Michele Murray

Influencer marketing American Egg Board Ketchum

An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI

by Michele Murray| August 27, 2021

It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they? They tap into someone else’s audience to spotlight a product or service, to increase awareness of the product or brand, raise sales and move the needle for the business. Yet influencer marketing for many years […]

food and agriculture workers

Helping Food and Agriculture Workers Find Stability

by Michele Murray| May 13, 2021

Helping food and agriculture workers thrive across America is not just vital to our economy, but to bringing food to the table. This workforce is at a critical juncture now, with food and ag employees struggling with a high level of burnout during the pandemic. As we put the pieces back together, how can employers […]