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Posts: Michael O'Brien

Michael O'Brien Author

Michael O’Brien is President, Client Experience Globally at Ketchum. In this capacity, he serves as Chief Client Officer and leads the Global Business Development Network.  He remains a senior client counselor supporting the agency’s largest global relationships including MasterCard, PepsiCo and the Entertainment Software Association (ESA).  Additionally, he coaches client directors across the global network helping solve client challenges, training to promote best practices, managing agency effectiveness — all with the goal of maximizing every Ketchum client engagement.   

This is Michael’s second stint with Ketchum.  Previously he headed Brand Marketing at Ketchum New York.  Some of the accounts under his direct leadership included the Eastman Kodak Company and Visa USA.  During his tenure, Michael’s teams won every major public relations industry award including PR Week Awards, PRSA Silver Anvils and Holmes Report Sabres.   Prior to returning to Ketchum, Michael spent four years at Cohn & Wolfe, as the Director of the Global Consumer and B2B Practice and the General Manager of the agency’s New York office. He served as a senior counselor to many clients including Nike, Ford and Panasonic.  

Michael also served as the Director of Global Communications at MasterCard International.  In this position Michael managed global communications strategy and implementation for consumer credit, business payments and e-commerce products.  He also spent five years in various account roles at Ogilvy Public Relations. 

He received a B.A. in Communications from Marist College.  Michael is currently serving as Chairman of Marist College’s Lowell Thomas School of Communications Advisory Board.   

Start Your Year with Grit, Adaptability and Focus

by Michael O'Brien| January 2, 2020

Turning the page to a new year is a moment to look back at the past and forward to the future. And so, as we take our first steps into 2020,  I find myself thinking about the two questions I’m consistently asked about life in the world of public relations.  The first is, “What is the biggest change you’ve seen in your […]

The Right Content

by Michael O'Brien| March 9, 2014

One of my favorite websites is Humans of New York. It features photos of people in public spaces accompanied by a short story or quote that brings you into their world. The sites creator, Brandon Stanton, spoke today at SXSW about his vision. Humans of New York is regularly followed by four million people and […]