Posts: Melissa Wolfe

Melissa Wolfe Author

Melissa Wolfe is a Social Media Strategist and Analyst at Ketchum Pleon in London.

Data-Driven Pharma Marketing

by Andrew Lamb and Melissa Wolfe| September 24, 2012

This article was first published in PME (Pharmaceutical Market Europe).  The most successful organizations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by digital activities will play a crucial part. Data, particularly big data, has become a hot […]

Social Media Week London Day 5: Influence, Sharing, Like Minds and Sore Heads.

by Melissa Wolfe| February 20, 2012

The final day of Social Media Week London 2012 wrapped up the event and made sure it finished on a high. Despite the official closing party on Thursday night, attendees were wide awake for Like Minds’ ‘Trust and Social Influence’ event at 8:30am. It generated the most conversation of any event all day, as the […]

Social Media Week Infographic

by Melissa Wolfe| February 17, 2012

A live hangout and the psychology of online influence: day 4 at Social Media Week London Day four of Social Media Week London saw the much heralded Google+ talk. With a packed turnout and a live Google hangout allegedly converting many of the attendees to the possibility of this medium – “The woman from Google […]

Can Twitter Change The World? Day 3 of Social Media Week London

by Melissa Wolfe| February 16, 2012

Day three of social media week started with a bang and, yet again, Social Media Week visitors showed a propensity towards early morning tweeting: a spike of conversation at 9am remained untopped throughout the day. With some diverse events – from food photography to Social Business, and including trends in mobile and teenagers’ use of […]

Social Media Week Infographic

by Melissa Wolfe| February 15, 2012

Yesterday was day two of Social Media Week (London) and, aside from the discussions around social media and love, Valentine’s Day seems to have had an impact on the conversation. Our volume graph shows a dramatic decline in the level of online conversation throughout the afternoon and a couple of thousand less online mentions compared […]

Monitoring Social Media Week

by Melissa Wolfe| February 13, 2012

Social Media Week London has begun with the anticipated explosion of online conversation and Ketchum Pleon has taken on the challenge of capturing this buzz with a special series of daily snapshots. Working with social media monitoring solution, Metrica Radar, we’ve been tracking the online conversations and looking at what’s prompting chatter in London.. We’ll […]