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Cause Marketing: The Only Way to Make it Work is to Make it Real

Cause Marketing: The Only Way to Make it Work is to Make it Real

by Melissa Golden| June 17, 2015

When I ask clients for an example of a cause marketing campaign they admire, one of the most frequent responses I hear is “Toms” (a former client we worked with for a number of years). Toms One for One business model is built on the premise that for every purchase a customer makes (e.g. shoes, […]