Maxine is an SVP and Ketchum Los Angeles Marketplace Leader who currently co-leads Ketchum’s DE&I specialty. The bulk of her 20+ year career has focused on reputation management and corporate communications. During this time, she’s led several award-winning campaigns for clients across multiple industries, including programs that reached multicultural audiences. She applies her expertise in building and protecting brand reputation with a deep understanding of diverse audiences to DE&I client engagements. In her spare time, she’s a member of the Hispanic PR Association-LA board of directors and is a past chair-elect for the American Cancer Society California Division. A native Angeleno, Maxine graduated from the University of Southern California.
Over the past several months, you may have seen headlines in top-tier business media about companies releasing workforce diversity data. In some instances, these companies shared the data in tandem with new representation commitments. Some companies have boldly connected their commitments to executive pay and bonuses, while others are investing in their employees by focusing […]
Each year, many companies, organizations and brands observe the period between September 15 and October 15 as Hispanic Heritage Month—an annual monthlong homage to the Latinx community. In years past, this observance was marked by brand promotions, large-scale concerts and content designed to celebrate and recognize Latinx “cultura.” Although these activations—whether large or small—have been […]
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