Posts: Maxine Enciso

Maxine Enciso Author

Maxine is an SVP and the Ketchum LA marketplace leader, responsible for fostering an environment where employees feel welcome and engaged, all while focused on delivering award-winning client work. ​The bulk of her career has focused on reputation management and corporate communications. She’s combined this expertise to offer her clients counsel on Hispanic marketing, total market communications and DE&I communications. In her spare time, she’s a member of the Hispanic PR Association-LA board of directors and is a past chair-elect for the American Cancer Society California Division Board. A native Angeleno, Maxine graduated from the University of Southern California.

Hispanic Heritage Month 2020—Not the Year for a Fiesta

Hispanic Heritage Month 2020—Not the Year for a Fiesta

by Maxine Enciso| October 20, 2020

Each year, many companies, organizations and brands observe the period between September 15 and October 15 as Hispanic Heritage Month—an annual monthlong homage to the Latinx community. In years past, this observance was marked by brand promotions, large-scale concerts and content designed to celebrate and recognize Latinx “cultura.” Although these activations—whether large or small—have been […]