Ketchum author Margaret Hoffecker

Margaret is a Senior Project Manager within our Research & Analytics group, based in London. She has deep experience in identifying target audiences, developing and directing quantitative and qualitative research projects, and advising on media measurement approaches across a variety of clients.

Posts: Margaret Hoffecker

Adopting a Global Mindset

Adopting a Global Mindset

by Margaret Hoffecker| June 3, 2016

I’ve always considered myself to be a very global person. I spent my childhood overseas, I speak three languages and I work at a global communications agency. I’m totally global! How wrong I am. After seven years in New York, I moved to Ketchum’s London office. As a member of the research team in New […]