Posts: Marcus Peterzell
Raise Your Brand Storytelling Game: 4 Takeaways from the Elevate Conference
Brand Storytelling’s “Elevate 2018” conference was held last month in Deer Valley, Utah. And if the scenic mountainous views weren’t inspiring enough, the two days jammed with fruitful discussions, case studies and trends from the industry’s leading storytellers, production companies, media outlets, agencies and brands. In addition to bringing attending and gathering key learnings for our […]
When the Stars Align: Celebrity, Brands & Content That Connects
At Cannes Lions on Sunday, I had the amazing opportunity to moderate, “Classic Hollywood Meets the YouTube Generation: Who Are Fans Following?” A discussion between two stars at the peak of their respective fields: Hollywood actress Laura Dern and YouTube sensation Grace Helbig. It was Ketchum’s first appearance in the Festival’s 2,200-seat Lumiere Theatre, and […]
Advertising Week Recap: What Influencers Can Teach Marketers About Learning
I recently had the pleasure of moderating my third panel at Advertising Week in New York exploring the next generation of brands and content within the ever evolving entertainment landscape. I was joined by three transformative stars: Hollywood icon Meg Ryan, Hollywood director/Grammy Award winning writer Robert Gordon and social media phenom/budding actor Logan Paul.
Let’s Make a Movie: Live at Cannes!
When brands and artists hammer out plans to create content together, it usually happens behind closed doors. That notion was shattered at Cannes Lions yesterday, where I had the pleasure of moderating, “The Art of the Deal: Let’s Make a Movie.” The Ketchum-sponsored session (our second, following last year’s music-based panel) brought together Hershey’s CMO […]
Divergent Perspectives from Cannes: The Agency and the Client
It’s a Business Deal, Not a Date By Jeffery Moran, Pernod Ricard All too often, clients take it too personally. Securing and engaging talent isn’t dating, and it’s certainly not personal. It’s a business deal and needs to be planned for. Parting with any significant amount of money can cause anxiety. Especially when engaging talent […]
Is The Jingle Really Dead?
As Seen In … Advertising Week Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes […]