Posts: Marc Phillips

Marc Phillips Author

Marc Phillips is a Digital Strategist at Ketchum Digital in NY, where he serves on the content team, helping develop and execute strategically sound creative concepts for B2B websites and social channels. His industries of expertise include enterprise tech and CSR.

How Will the Internet of Things Impact Digital PR?

by Marc Phillips| July 19, 2016

I recently had the opportunity to attend NYC Media Lab’s IoT Media Mash. The goal was to immerse myself in the ecosystem of connected devices (known as the Internet of Things—or IoT) and bring back learnings on how my Digital colleagues could better prepare for the advent of smart campaigns on numerous platforms. After a […]