As a creative director, I truly believe this: if you’re a client (current or prospective) and my ideas are not a wee bit outside of your comfort zone, I’m probably not doing my job. (By the way, this is different than me making most of the people around me, young and old, uncomfortable, but that’s […]
The NBC sitcom “Community” returned to the air after a brief mid-season hiatus. Let’s be clear – a mid-season break is rarely a good sign. It’s usually a device employed by the networks to avoid airing low-performing shows during the critical (and outdated) sweeps periods (which help determine advertising rates). Many shows put on “indefinite” […]
Nope. (They told me in Journalism 101 to get to the point quickly.) I admit it’s a bit harsh and unfair, so lemme back up a bit. Part of my role at Ketchum is to foster creativity, at all levels, throughout our organization. That’s my mandate, with the help of others — BUT that’s not […]
In the Aug. 13 New York Times “Sunday Review,” Neal Gabler authored a provocative opinion piece, “The Elusive Big Idea” (which could easily have been titled, “Welcome to Marc’s Personal Hell”). In his essay, he argues, with simplicity, that “ideas just aren’t what they used to be,” stating that “we just don’t care as much […]
Now, don’t get all uppity on me. I hate negativity in a brainstorm as much as the next guy. No, I’m talking about ideas steeped in the “negative.” Let me explain. . . A few years ago, Odor Eaters did a contest to find the smelliest sneaker in America. Pure genius. Put that one in the pile of “things […]
Strictly Necessary Cookies
Strictly Necessary Cookies are enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
This website uses Lead Forensics to track website usage for businesses predominantly through IP addresses that are registered to a business as static. We a use persistent cookie for those visitors that is used to further improve the insights we receive from data collected from those business users.
Please enable Strictly Necessary Cookies first so that we can save your preferences!