Posts: Ludi Garcia

Ludi Garcia Author

Ludi Garcia is Director of Ketchum Digital in Spain.

The Seven Deadly Sins of Online Reputation Management

by Ludi Garcia| February 13, 2014

Online and offline crises share a number of similarities, which means monitoring and a plan based on a prompt and credible response can help companies avoid or minimize a major negative impact. However, the way to achieve this in the online world is challenging. The Internet is a catalyst that breaks the barriers of time […]