Filters
Ketchum author Lisa Sullivan

With a passion for bringing innovative and disruptive ideas and technologies to market, Lisa is a partner and managing director of Ketchum’s Technology Industry. Based in San Francisco, she’s on a permanent quest for the latest technology innovations, the hottest new restaurants, and the perfect glass of cabernet.

Posts: Lisa Sullivan

Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep

Ketchum Survey Says: Technology’s Reputation Chasm Is Wide and Deep

by Melissa Kinch and Lisa Sullivan| October 25, 2021

As the COVID-19 crisis emerged, worsened and endured, technology became our saving grace.   Technology allowed us to stay connected to friends and family, and to access essential needs like education, healthcare – even the weekly grocery shopping. And without digital technologies enabling us to live and work virtually, we undoubtedly would have plunged into a deep […]

Navigating U.S. Tech Workers’ “New Essentials”

Navigating U.S. Tech Workers’ “New Essentials”

by Melissa Kinch and Lisa Sullivan| May 6, 2021

What do U.S. tech workers want from their employers? The answers today are likely much different than they would have been before the pandemic. Despite being the industry that pioneered work-from-home, and that enabled millions of workers and students to keep on working/learning despite this unprecedented crisis, tech isn’t immune to new levels of scrutiny […]

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

by Lisa Sullivan| January 28, 2021

What are technology reporters and editors looking for this year? It’s a question we as communicators ask under even normal circumstances. But as the COVID-19 pandemic rages on, and the nation strives to turn the page after a long and contentious election cycle, it’s even more pertinent. To help frame editorial planning for the coming […]

COVID-19 Widens Tech Gap, Based on Age and Income

COVID-19 Widens Tech Gap, Based on Age and Income

by Melissa Kinch and Lisa Sullivan| September 24, 2020

Technology was supposed to be the great equalizer, hurdling societal and economic barriers to level the information playing field for all the world’s citizens. That premise has been in doubt for a while, however. And the global COVID-19 pandemic appears to be exposing ways that technology is deepening, not bridging, our world’s inequity gaps. The […]

Grandfather, grandson and father looking at smartphones

How Brands Can Bridge the Senior Tech Gap During COVID-19 and Beyond

by Melissa Kinch and Lisa Sullivan| June 24, 2020

“What do you mean we have to ‘stream’ my grandson’s high school graduation instead of going in person? I don’t even know what that means.” “You need to help me do an upgrade on my five-year-old phone. And I’m not investing in a new one. I’m on a budget, and these things should last longer.” […]

The Coming New  Normal for Tech Innovation Communications

The Coming New Normal for Tech Innovation Communications

by Melissa Kinch and Lisa Sullivan| April 21, 2020

Before COVID-19, the technology industry was facing a new era of scrutiny relating to trust and social permission. Issues like consumer data privacy and security, as well as calls for more transparency and regulations on how technology is omnipresent in our lives, were growing in intensity. How is that changing with the new reality? Many […]