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Ketchum author Lisa Sullivan

With a passion for bringing innovative and disruptive ideas and technologies to market, Lisa heads up Ketchum’s Technology Practice. Based in San Francisco, she’s on a permanent quest for the latest technology innovations, the hottest new restaurants, and the perfect glass of cabernet.

Posts: Lisa Sullivan

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

2021 Tech Media Landscape: A New Administration, Virtual Events, a Hybrid Normal and Beyond

by Lisa Sullivan and | January 28, 2021

What are technology reporters and editors looking for this year? It’s a question we as communicators ask under even normal circumstances. But as the COVID-19 pandemic rages on, and the nation strives to turn the page after a long and contentious election cycle, it’s even more pertinent. To help frame editorial planning for the coming […]

COVID-19 Widens Tech Gap, Based on Age and Income

COVID-19 Widens Tech Gap, Based on Age and Income

by Melissa Kinch and Lisa Sullivan| September 24, 2020

Technology was supposed to be the great equalizer, hurdling societal and economic barriers to level the information playing field for all the world’s citizens. That premise has been in doubt for a while, however. And the global COVID-19 pandemic appears to be exposing ways that technology is deepening, not bridging, our world’s inequity gaps. The […]

Grandfather, grandson and father looking at smartphones

How Brands Can Bridge the Senior Tech Gap During COVID-19 and Beyond

by Melissa Kinch and Lisa Sullivan| June 24, 2020

“What do you mean we have to ‘stream’ my grandson’s high school graduation instead of going in person? I don’t even know what that means.” “You need to help me do an upgrade on my five-year-old phone. And I’m not investing in a new one. I’m on a budget, and these things should last longer.” […]

The Coming New  Normal for Tech Innovation Communications

The Coming New Normal for Tech Innovation Communications

by Melissa Kinch and Lisa Sullivan| April 21, 2020

Before COVID-19, the technology industry was facing a new era of scrutiny relating to trust and social permission. Issues like consumer data privacy and security, as well as calls for more transparency and regulations on how technology is omnipresent in our lives, were growing in intensity. How is that changing with the new reality? Many […]

Corporate Athlete

A Clear Winner in the 2020 Election is … Consumer Skepticism of Technology

by Melissa Kinch and Lisa Sullivan| November 20, 2019

The 2020 presidential election is just under a year away, and our divided populace is showing bipartisan support on one related topic: They’re worried about the role technology may play in altering or negatively impacting election results. This is no surprise given Americans’ serious concerns about data privacy and security that consumers (and a subset […]

Techruptor

Consumers Have Questions About Data Privacy. Does Your Company Have Answers?

by Melissa Kinch and Lisa Sullivan| November 11, 2019

Attention, data-centric companies (and these days, that means just about every brand). Consumers care about data privacy. A lot. According to Ketchum’s second annual Social Permission and Technology Study, two-thirds (66%) of consumers surveyed are worried about data privacy, which is the exact same percentage as those concerned about data security1. One of the primary […]