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Posts: Lisa Sullivan

Lisa Sullivan Author

With a passion for bringing innovative and disruptive ideas and technologies to market, Lisa heads up Ketchum’s Technology Practice. Based in San Francisco, she’s on a permanent quest for the latest technology innovations, the hottest new restaurants, and the perfect glass of cabernet.

A Clear Winner in the 2020 Election is … Consumer Skepticism of Technology

by Melissa Kinch and Lisa Sullivan| November 20, 2019

The 2020 presidential election is just under a year away, and our divided populace is showing bipartisan support on one related topic: They’re worried about the role technology may play in altering or negatively impacting election results. This is no surprise given Americans’ serious concerns about data privacy and security that consumers (and a subset […]

Consumers Have Questions About Data Privacy. Does Your Company Have Answers?

by Melissa Kinch and Lisa Sullivan| November 11, 2019

Attention, data-centric companies (and these days, that means just about every brand). Consumers care about data privacy. A lot. According to Ketchum’s second annual Social Permission and Technology Study, two-thirds (66%) of consumers surveyed are worried about data privacy, which is the exact same percentage as those concerned about data security1. One of the primary […]

7 Tips for Standing Out at CES 2018

by Lisa Sullivan| November 7, 2017

Most of us think of this time of year as the season for planning Thanksgiving menus and bemoaning the ever earlier arrival of Holiday music in retail stores and shopping malls around the country. But for anyone working in technology, their eyes are already on the second week of January: we’re deep into planning season […]

Time to Shift Gears on the Driverless Car?

by Lisa Sullivan| April 10, 2017

As communicators, our job is to understand where our audience is starting its journey. Our communications plan acts as a strategic roadmap, clearly lighting the path from point A to point B. That was the genesis of Ketchum’s Next-Gen Guide to the Connected Ride, a study of close to 1,000 16- to 24-year olds’ views […]

Was 2017 the Year That CES Stopped Selling Technology?

by Lisa Sullivan| January 18, 2017

As the dust settles on the 50th Consumer Electronics Show in Las Vegas earlier this month, the post-show reviews and recaps have been pouring in. Did automotive brands steal the show – again – this year? Did the CEA strategy of attracting traditionally non-technology brands to join the throng pay off in widening its appeal? […]

Changing Roles, Changing Perspectives

by Lisa Sullivan| August 31, 2016

As if getting married and starting a new life wasn’t enough—I recently decided to accept a new job. It has taken a while for me not to trip up on either my new married name or new employer when introducing myself or answering the phone. But more importantly, like any change, it has been a […]