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Posts: Linda Eatherton

Linda Eatherton Author

Linda has 25+ years of branded and commodity food experience leading marketing communications programs, CEO and corporate counsel, reputation management, issues and crisis management, reputation management and shareholder relations programs.

Social License in the 21st Century: Growth Predicated on Permission

by Linda Eatherton| March 13, 2019

I was recently asked to speak to a large gathering of agricultural leaders in Australia about creating social license, or earning reputation by permission, for their industry. The concept of social license is not new. The concept was born out of the movement calling for corporations and organizations to reconcile business decisions and behaviors equally […]

Wall Street Journal Food Forum: Abundance Generates Abundant Challenges

by Linda Eatherton| October 3, 2018

For nearly a decade the food industry has been reeling from the tsunami of change that washed over the sector. Caught off guard, titans of established multi-national businesses found themselves at a loss for ways to dig out and survive. I attended the Wall Street Journal Food Forum last week, and can tell you the […]

Talking Tech and Transparency in the Food Industry: The Never-Ending Journey Forward

by Linda Eatherton| March 21, 2018

The road to transparency in the food industry is not a destination; it’s a never-ending journey for companies and consumers. As I get ready to take part in a panel on supply chain transparency at Future Food-Tech in San Francisco later this week, I’ve been thinking a lot about what our clients, and the food […]

Food 2020: The Transparency Paradox of the Food eVangelist

by Linda Eatherton| January 12, 2016

Food eVangelists – small group, BIG influence? Skepticism of the food industry—based on the belief that it is motivated by self-interest—has resulted in the creation of an influential group of consumer advocates who are passionately driving a movement to challenge and change the industry. We call them the Food eVangelists. In the most recent findings […]

Food eVangelism Is An Opportunity Not a Problem

by Linda Eatherton| January 14, 2014

I found myself nodding furiously as I read a recent New York Times article about how consumers are successfully pressuring food companies to make changes to their products, as it affirms so many of the findings in our own Food 2020 research. In particular, it shows how Food eVangelists – a term we coined to […]

PROP 37 = NO, BUT NOT OVER…

by Linda Eatherton| November 8, 2012

Yesterday U.S. voters in California voted “NO” to Proposition 37. This proposition called for all foods made with genetically engineered (“GE”) or ‘biotech’ ingredients sold in California to be labeled in a way that alerts consumers. The assumptions behind this proposition were that the process or ingredients used to make GE foods were somehow different […]