Lauren is an SVP in Ketchum’s Employee Communications & Engagement specialty. She specializes in helping clients build corporate culture and understand employees’ mindsets, identifying the right channels, content, programs and tailored messaging to engage and transform their workforce. Connect with her on Twitter at @lebutler1.
It’s part science, part spring weather and part wishful thinking: this sense that we’re starting to emerge from the COVID-19 pandemic. The calendar helps reinforce that impression too, because it’s been a year since we shut down, and our brains like round numbers. In truth, we have more care and precautions ahead. But the anniversary […]
No one can deny that 2020 has felt like a lifetime, especially for employees. Whether they’re frontline workers who have been risking their health to provide essential services, office workers who have had to navigate the blurred lines, burnout and familial challenges of working from home, or among the many people who have struggled in […]
What is the right stance for an employer to take during an election? A generation ago, the answer was easy: none. Politics was something you left in the parking lot, and voting was something you did on the way to work or on the way home. In the age of engagement, those barriers have fallen. […]
Across every industry, employees’ lives have been upended by the COVID-19 crisis, radically changing the expectations and values of the workforce. Almost two-thirds of American workers (63%) say the pandemic has prompted them to dramatically reevaluate their professional priorities, according to a new Ketchum study, Work Shift 2020: How Crisis Culture is Changing the Priorities […]
As someone who has worked in the world of mobility PR for a long time, I came to SXSW Interactive last week excited to learn about the next big thing. After all, successful companies like Twitter and Foursquare were launched there to great fanfare, and the most prominent movers and shakers of Silicon Valley converge annually upon […]
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