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60 Seconds with Ketchum: How to Make Journalists Care About Your Story

60 Seconds with Ketchum: How to Make Journalists Care About Your Story

by Laura Roberts| September 12, 2013

How do you get publications interested in your story? In 60 seconds, our Senior Media Strategist Laura Roberts explains how to make the journalist care and make your story relevant to the trends, themes and issues on the media’s agenda.