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Posts: Kitty Parkes

Kitty Parkes Author

打造效果显著的房地产公关活动

by Kitty Parkes| April 18, 2013

2012年第四季度,平均每周就有一场房地产展会在香港举办。这些展览向中国买家销售其高端、奢华的期房,满足香港及中国大陆对海外房地产市场日益增长的需求。仲量联行数据显示,2010年11月到2011年4月期间,伦敦超过一半的新推出期房都售予了东南亚人,其中,香港买家占24%,新加坡买家为12%,中国大陆买家达到10%。 香港的五星级酒店里,每周就有一次售楼宣传活动,气派的楼房模型,满场的地产经纪人,和千篇一律的高收益率宣传语,早已令投资者与媒体疲惫不堪。那么,企业或楼盘该如何从中脱颖而出呢?

Building an Effective Property Campaign

by Kitty Parkes| April 18, 2013

There was on average one property exhibition a week in Hong Kong during Q4 2012. These roadshows are selling their high-end, luxury developments off-plan to Chinese buyers, attempting to satiate Hong Kong and mainland China’s growing appetite for overseas real estate. According to Jones Lang LaSalle, South East Asian buyers account for more than half […]