Kimmy is Vice President of Influencer Strategy on Ketchum’s Influencer team, helping to drive the agency’s approach to the ever-evolving and fast-growing influencer marketing industry. With more than 13 years of experience across various facets of marketing and PR, Kimmy brings an expertise in influencer relations, digital, social, branded content, owned content and incentive-based campaigns. In Kimmy’s role on the Ketchum Influencer team she is responsible for strategic ideation, talent buying and campaign execution of branded content produced and distributed by digital content creators and web celebrities across every major social media platform. Kimmy has been a featured speaker for organizations such as the Public Relations Society of America and Masterclassing, educating PR, social, and digital professionals on branded content and influencer marketing.
The FTC recently released “Disclosures 101 for Social Influencers,” which has raised many questions from clients regarding what’s new? What’s changed? And most importantly, how does this impact my brand’s social media influencers? Instead of a paradigm-shifting game changer, this new document reinforces several best practices that our Legal and Influencer teams already have in […]
After networking and learning among the 20,000 attendees, ranging from influencers to brands and agencies, at VidCon 2017 we came away with four considerations for brands and their influencer marketing strategies.
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