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Posts: Kimmy Kovacs

influencer marketing trends

The FTC’s Disclosures 101 for Social Influencers: What You Need to Know

by Kimmy Kovacs| November 14, 2019

The FTC recently released “Disclosures 101 for Social Influencers,” which has raised many questions from clients regarding what’s new? What’s changed? And most importantly, how does this impact my brand’s social media influencers? Instead of a paradigm-shifting game changer, this new document reinforces several best practices that our Legal and Influencer teams already have in […]

VidCon 2017: Building an Influencer Strategy That Works Right Now

VidCon 2017: Building an Influencer Strategy That Works Right Now

by Kimmy Kovacs| June 29, 2017

After networking and learning among the 20,000 attendees, ranging from influencers to brands and agencies, at VidCon 2017 we came away with four considerations for brands and their influencer marketing strategies.