News + Views
Kim Essex
Kim is a partner and managing director of Ketchum’s Food Agriculture & Ingredient industry group. She loves all things food – from the farms it is grown or raised on to her favorite spot, her kitchen. She has helped food producers and food makers tell their stories for a better part of her 30-year career. She really should have been a scientist, and is grateful to food for filling her scientific curiosity – biology, sociology, political science, food technology, behavioral science, economics, oh my!
Posts: Kim Essex
There Are No Good Guys or Bad Guys in Food
In food PR and communications, part of our job is to tell stories. But too many stories have heroes and villains, and the world of food production isn’t quite that simple. I’ve spent a better part of my career in the meat industry. I am passionate about animal protein on many levels: nutritionally, environmentally and […]
2020: The Year We Stopped Taking Our Food Supply System for Granted
by Kim Essex| October 15, 2020
I’ve been lucky. Raised in suburban Chicago in a two-bedroom ranch with a one-car garage, we didn’t live large. But my dad was a butcher at the A&P, and my mom was a great cook, so we ate well. My husband talks about eating salmon patties in the ‘70s. We were eating prime steak. Fast-forward […]
Food for 2030: Creating the Change We Want in the Decade Ahead
by Kim Essex| January 21, 2020
Most New Year predictions cover the 12 months ahead, but not Nick Fereday’s end–of–year “Talking Points.” Nick is a Senior Analyst at Rabobank, and he’s pretty funny. His New Year’s predictions stretch all the way to 2030. Rabobank hosts and he attends many food and agriculture meetings around the globe, so I value his perspective. Here are a couple of ideas that struck me: 1. People migrate […]
Talk Food Tech to Me
by Kim Essex| November 1, 2019
It’s coming. Meat alternatives, now all the rage, and dairy alternatives before them will look like a drop in the bucket compared to the wave of food technologies about to confront consumers. We can say food technology has always been a part of the larger food ecosystem. Very true. But we can’t use this fact […]
For B2B Marketers, Reach Alone Isn’t Enough in Today’s Complex Marketing Ecosystem
by Kim Essex| November 2, 2018
The question of budget efficacy – call it “bang-for-buck,” ROI, business impact – is at the center of every discussion we have as marketers. With budget scrutiny intensifying, it is easy to retreat to the comfort of paid, be it advertising, event sponsorships, or digital partnerships for the reported reach they deliver. There’s no question […]
Becoming Borderless & Remote: Changing the way we work together
by Ilana Shenitzer and Kim Essex| September 12, 2018
Whether working across time zones or across the hall, workplace flexibility and remote working opportunities are becoming more and more commonplace within both large and small companies across the globe. In fact, close to 50 percent of U.S. professionals surveyed report that they, at least partially, now work remotely.
