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Posts: Kevin Oates

Kevin Oates Author

Kevin leads the agency’s transportation industry capabilities and has worked with automakers, bike makers, insurers, lenders, technology providers, finance companies, auction houses and suppliers. He leads a team of gearheads and storytellers who have spent their careers studying the art and science of motivating behavior change and translating technology into simple and compelling narratives. Based in Los Angeles, he also brings expertise in corporate reputation, positioning and executive visibility.

Ketchum’s Daily Ride Index: The Keys to Maximizing Mobility May Not Be What They Seem

by Kevin Oates| June 6, 2019

The spring 2019 edition of Ketchum’s Daily Ride Index proves that the future of mobility is still being scripted. We field this study periodically to get a pulse check on changing consumer acceptance of new forms of transportation and related technology. Our latest findings have yielded some counterintuitive results, with the most interesting insights resting […]

Show and Tell: Revelations Aplenty from the New York International Auto Show

by Kevin Oates| April 17, 2019

Spring has officially arrived when it’s time for the New York International Auto Show. I’m part of a Ketchum team on the ground here at the Jacob Javits Convention Center, supporting clients and seeking insights on what’s happening in our industry. The show has evolved dramatically since it launched as North America’s first automotive exhibition […]

Ketchum’s Daily Ride Index reveals the people most likely to give up their cars. Hint… it’s not millennials.

by Kevin Oates| November 20, 2018

California’s Hydrogen Highway. New York’s Second Avenue Subway. Boston’s Big Dig. Each one, like the Jetsons and their crazy flying cars, promised to solve transit issues. But unlike George, our daily commutes are still stuck in neutral. Amid rapid transportation innovation, we seem miles away from widespread technology and infrastructure that will revolutionize our daily […]

Market, May I? Why Scooters and Dockless Bikes Need Market Permission

by Kevin Oates| August 29, 2018

Are you familiar with the childhood game Mother, May I? Children stand in a line at one end of a field and can’t take a step forward unless they preface their request with “Mother, may I?”. If they forget to ask, they’re out. Today, dockless bikes and scooters popping up on city streets everywhere are […]

How Communicators Will Copilot the Transportation Revolution

by Kevin Oates| May 25, 2018

Transportation is second only to weather in terms of sparking a conversation. And for good reason. Traffic headaches, flat tires caused by potholes, sitting on the tarmac waiting for a gate, broken down cars on the train line, and many more travel inefficiencies cost the U.S. $160 billion a year [1] and everyone has a […]