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Ketchum author Kelsey McGovern

Kelsey is a managing account supervisor in Ketchum’s Retail sector. A graduate of Pepperdine University, Kelsey currently resides in Chicago, Illinois.

Posts: Kelsey McGovern

Retail Influencers and the Power of Personalization - two young women playfully posing with a clothes rack

Retail Influencers and the Power of Personalization  

by Kelsey McGovern| June 10, 2021

Clothing stores curate “we think you’ll love” product recommendations. Retail apps offer personalized greetings. Beauty retailers introduce individualized skincare regimens based on preferences. Customers have grown to expect and desire personalized experiences from their favorite retail brands. Guess what? The same holds true for influencers. Interested in how you can transform an interaction with an influencer […]