As Health Services industry lead, Kelly oversees Ketchum’s North America Health Services sector and runs the day-to-day operations of Ketchum’s 50-person Raleigh office. A seasoned senior health care strategist, Kelly has worked in health communications for nearly 20 years with clients including: Atrium Health, the Cleveland Clinic, University of Florida Health, University of Virginia Medical Center, Banner Health and Biogen.
With a passion for health care and advocacy, Kelly is drawn to work that has a tangible, positive impact – for businesses and society. Her client work and expertise span multiple categories: brand strategy, reputation building and protecting, corporate communications support, change management, corporate responsibility and communications relations, digital and social media, physician marketing, paid media and research and analytics.
She has orchestrated coalition building around some of the most important issues of our time, including ongoing work helping Blue Cross and Blue Shield of North Carolina shape the health care debate brought on by the passage, in 2010, of the Affordable Care Act. Kelly – who is responsible for leading the Blue Cross NC account for the agency – brings deep B2B and brand marketing insights to her clients. For instance, she oversaw the creation of Blue Cross NC’s award-winning Let’s Talk Cost campaign, a reputation effort aimed at positioning the organization as an advocate for consumers. Kelly’s team also currently supports Horizon Blue Cross New Jersey, Anthem and Blue Cross Kansas City.
Kelly was recently named to the PR Week 40 Under 40 2018 list. Kelly holds a degree in journalism and political science from UNC-Chapel Hill.
Posts: Kelly Calabria
COVID Perception Shift: A Surprising Reputation Halo for Health Insurers
The COVID-19 pandemic is demanding swift adaptability from us all – parents and teachers, restaurants and retail, and, of course, all aspects of our health care infrastructure. Some of the most surprising examples of adaptability come from health insurers, who acted quickly to put people first. They waived cost sharing for testing and treatment. They expanded access to telehealth and virtual care. They adapted to care provider needs for payment and protocols, and they gave time, money […]
SHSMD 2019: Health Care is an Industry Out of Time
“The health care industry is addicted to radical incrementalism. We think innovation is a new website.” These were the words Dr. Paul Keckley used to kick off his talk at last week’s Society for Healthcare Strategy & Market Development (SHSMD) 2019 Connections conference in Nashville. The room was filled with health care marketers and communicators […]
SHSMD: Health Care for the Digital Consumer – Our True North Star
This week, I attended the Society of Healthcare Strategy & Market Development Connections conference in Seattle. It’s the largest gathering of health system communications and marketing experts from around the country. Before the conference started, I identified three trends I hoped might be topics of conversation: Strike the word patient. We’re all consumers Crisis: It’s […]
SHSMD: What to Expect During the Largest Health Care Systems Conference of the Year
Health care is currently experiencing an enormous shift causing disruption throughout the industry. From mergers and consolidation to hospital systems expanding patient offerings and consumers expecting a new level of experience, the health care climate is currently in a highly disruptive state.