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Posts: Keith Yazmir

Keith Yazmir Author

Keith is partner and managing director EMEA at maslansky + partners, the only global research and strategy firm focused solely on identifying the specific message frames and words that change perceptions and influence decision-making. Recognized by The New York Times, the BBC and the Washington Post as the leader in message-based research, m+p measures real-world emotional reactions to communication and marketing to help clients maximize their impact. A native of New York City, Keith is based in London and Paris and is reachable at kyazmir@maslansky.com

60 Seconds with Ketchum: Language of Influence

by Keith Yazmir| February 27, 2014

Wonder why some of your marketing messages fall on deaf ears? Keith Yazmir, Partner and Managing Director EMEA at maslansky + partners, shares his insight into crafting specific message frames and words that change perceptions and influence decision-making.

It’s Not What You Say, It’s What They Hear

by Keith Yazmir| May 30, 2013

An introduction from the Managing Director of Ketchum’s newest partner, maslansky + partners EMEA. The Right Language What’s the problem? In today’s digitally-powered world, saying something about a brand, product or issue has never been easier. So why does it feel increasingly difficult to be heard – to have an impact, change an opinion, drive […]