Ketchum author Katie Illera

Katie Illera is a business development manager within Ketchum’s Chicago office.

Posts: Katie Illera

How to Survive the Brand Apocalypse

How to Survive the Brand Apocalypse

by Katie Illera and Lauren Sugarman| October 25, 2017

It’s a spooky time for brands, and not just because October is Halloween. E-commerce and the growth of private label means retailers are putting the squeeze on national brands. In fact, some say the death of brand loyalty is upon us as Catalina reports that 90 percent of leading household goods brands are losing market […]