filters

Posts: Kapil Arya

Kapil Arya Author

Kapil has been interning in the Corporate and Public Affairs practice of Ketchum London. Prior to this, Kapil completed internships in the corporate teams of award-winning agencies like GolinHarris and Consolidated PR. Self-described as a “media junkie,” Kapil studied journalism for four years before entering the field of PR.

How Can the Success of a PR Campaign Be Quantified?

by Kapil Arya| March 25, 2013

The need for PR professionals to prove the value of their work and provide clients with a quantifiable ROI has never been greater. Recognizing this need, Ketchum London and PRmoment recently hosted a conference on PR Analytics for senior PR and communications professionals. The great line-up of speakers included David Rockland, Partner/CEO, Ketchum Global Research […]