Posts: Justin Coffin

Justin Coffin Author

Justin is a Vice President within our Raleigh office who specializes in digital strategy, search engine optimization (SEO), paid search, and programmatic buying.

The Five C’s of Using Paid Media to Optimize the Customer Journey

by Justin Coffin| September 13, 2018

Are you getting what you paid for? Think about your paid media provider relationship. Is it a partnership that pushes boundaries, or a transactional dialog without the benefit of critical thinking and strategic excellence? Media ad spending worldwide is expected to grow by 7.4 percent to $628.63 billion by the end of 2018 according to […]