Filters
Ketchum author Justin Coffin

Justin is a Vice President within our Raleigh office who specializes in digital strategy, search engine optimization (SEO), paid search, and programmatic buying.

Posts: Justin Coffin

paid media

The Five C’s of Using Paid Media to Optimize the Customer Journey

by Justin Coffin| September 13, 2018

Are you getting what you paid for? Think about your paid media provider relationship. Is it a partnership that pushes boundaries, or a transactional dialog without the benefit of critical thinking and strategic excellence? Media ad spending worldwide is expected to grow by 7.4 percent to $628.63 billion by the end of 2018 according to […]