Posts: Julia Merrill

Julia Merrill Author

Julia is a Sr. Research Associate out of the Ketchum New York office. Julia specializes in media measurement, supporting clients such as Philips and Frito-Lay. A native New Yorker, she enjoys finding new restaurants and places around the city. This is her first ever blog post.

The Future of Measurement in PR

by Julia Merrill| January 20, 2012

Ketchum Global Research and Analytics recently hosted The Future of Measurement, a webinar created to discuss some of the recent changes in PR measurement and its continued evolution in 2012. This spotlight on measurement is an important reminder to initiate conversations about measurement early in planning and programming to best showcase the value and business […]