Posts: Jordan Campbell

Jordan Campbell Author

Jordan is a vice president in Ketchum’s corporate reputation specialty, based in Washington, D.C., with extensive experience working with clients across food and agriculture, technology and financial services. He also has considerable international experience supporting clients on global campaigns, having previously spent four years in Ketchum’s London office.

Preparing Communicators for a Disrupted or Contested Election Result

by Jordan Campbell and Alla Shkiler| September 29, 2020

Beyond party platforms, candidate rhetoric and long-term policy implications, the U.S. election itself poses potential reputational risks for businesses. A growing consensus is emerging that the result of this year’s election, barring a huge landslide, could be delayed due to an unprecedented number of mail-in ballots and/or the result being contested, leading to a protracted […]

The Science of Sugar: Less Sugar Coating and More Facts Required

by Jordan Campbell| April 28, 2015

Glancing at the headlines you’d be forgiven for thinking that sugar is public menace number one. Sensationalist reporting has nailed sugar as the primary cause of everything from obesity, diabetes and cancer. While we all know that too much of anything can be a bad thing, it is important that sugar is not over demonised […]

Devolution: The Unexpected Legacy of the Coalition

by Jordan Campbell| December 4, 2014

As the Chancellor George Osborne delivered his final Autumn Statement of this parliament before next May’s General Election, few commentators would have predicted at the time of his first statement back in 2010 that there would be such momentum behind greater autonomy from Westminster to the regions of the UK. The momentum is largely due […]

What Could Change if Scotland Votes No?

by Jordan Campbell| September 8, 2014

Anyone who thought that Scottish rejection of independence was a foregone conclusion has been well and truly humbled in recent days with a dramatic narrowing in polling giving the Better Together campaign seemingly now only the slightest of leads. A remarkable moment, highlighting just how much momentum the ‘yes’ campaign has built in recent weeks, […]

The Campaigning Challenges of a Future EU Referendum

by Jordan Campbell| May 27, 2014

UKIP Leader Nigel Farage’s comments on the back of his party’s successful EU election campaign, in that it was “the biggest change in politics for 100 years”, may have sounded at first hearing as a slight overstatement, however on closer examination, Farage’s comments are not far off the mark. UKIP has undeniably disrupted the UK […]

Five Ways to Make an Event a Successful Part of Your PR Programme

by Jordan Campbell| December 19, 2013

As a marcomms specialist you understand that you are missing a trick if events do not feature within your PR programme. However have you ever spent money on an event and considered what you could do to maximise your PR return? Whether it is an intimate stakeholder roundtable, a major trade conference, press launch or […]