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Posts: Jonathan Younger

Jonathan Younger Author

As a senior member of the Ketchum Purpose team, Jonathan leads client programs in corporate social responsibility, sustainability and employee engagement. For more than a decade he has counseled companies in areas of corporate communications, reputation management, thought leadership and marketplace communications (including B2B and B2C).

Five Trends That Will Define UNGA and Climate Week 2020

by Jonathan Younger and Kenya Alvarado| September 17, 2020

We recently made the case that this year’s historically unique United Nations General Assembly (UNGA) and Climate Week—set to kick off later this week—presents a one-of-a-kind opportunity for companies to assess and clarify their purpose strategies and define their roles in the post-COVID global recovery. As a microcosm of the challenges the world is facing […]

Listen or Lead? UNGA and Climate Week Offer a Moment to Assess a Company’s Purpose

by Jonathan Younger and Kenya Alvarado| September 10, 2020

As the global COVID-19 pandemic forces agenda-setting conferences to go virtual, this year’s United Nations General Assembly (UNGA) and Climate Week—beginning Sept. 18—offers a pivotal moment for companies and brands to assess the strength of their purpose strategy and their ability to meet the challenges of a global recovery. Historically each fall, leaders in sustainability […]

UN General Assembly, Climate Week NYC and the Purpose Landscape

by Jonathan Younger| September 17, 2019

Every September, the global sustainable development community – including businesses, governments and NGOs – focuses on agenda-setting discussions led by the United Nations General Assembly (UNGA) held annually in New York. Empowering and polarizing headlines often emerge from these discussions, and this year’s session – September 17-30 – will hold more programming than in years […]

Deep in the Heart of Texas: Lessons in Connecting to Communities from a Transplant New Yorker

by Jonathan Younger| August 2, 2018

In February I moved from New York City to Dallas, Texas – trading in my winter coat and gloves for a cowboy hat and boots. After living 14 years on both coasts, I was moving “home” in a sense – back to the South – to the land of sweet tea, steaming summers and generous […]

Weighing in on World Water Day

by Jonathan Younger| March 21, 2017

Tomorrow is World Water Day: a palatable call-to-action to protect Earth’s most precious resource. Think about how many times today you have turned on a faucet for water – for taking a shower, brushing your teeth, cooking your food, making a cup of tea or re-hydrating after a workout. It’s so fundamental to our well-being […]

Working the Social Web for Social Good

by Jonathan Younger| October 19, 2015

Imagine if there was a 15-year-old time capsule opened at the United Nations during their announcement of the new Sustainable Development Goals (SDGs) a few weeks ago. The capsule, commemorating the charter of the SDG’s predecessor, the Millennium Development Goals (MDGs), would be filled with relics of yesteryear—a disposable camera, WordArt, an N’ Synch album—an […]