Filters
Ketchum author Jonathan Younger

As a senior member of the Ketchum Purpose team, Jonathan leads client programs in corporate social responsibility, sustainability and employee engagement. For more than a decade he has counseled companies in areas of corporate communications, reputation management, thought leadership and marketplace communications (including B2B and B2C).

Posts: Jonathan Younger

Occupy Wall Street’s Influence on Corporate Purpose

Occupy Wall Street’s Influence on Corporate Purpose

by Jonathan Younger| October 6, 2021

A decade ago, I was settling into a new job in a new city supporting our agency clients from our New York office. The city had just marked the 10-year anniversary of September 11, while a week later – a few blocks away from the new memorial – a group assembled in a small plaza, […]

Five Trends That Will Define UNGA and Climate Week 2020

Five Trends That Will Define UNGA and Climate Week 2020

by Jonathan Younger and Kenya Alvarado| September 17, 2020

We recently made the case that this year’s historically unique United Nations General Assembly (UNGA) and Climate Week—set to kick off later this week—presents a one-of-a-kind opportunity for companies to assess and clarify their purpose strategies and define their roles in the post-COVID global recovery. As a microcosm of the challenges the world is facing […]

Listen or Lead? UNGA and Climate Week Offer a Moment to Assess a Company’s Purpose

Listen or Lead? UNGA and Climate Week Offer a Moment to Assess a Company’s Purpose

by Jonathan Younger and Kenya Alvarado| September 10, 2020

As the global COVID-19 pandemic forces agenda-setting conferences to go virtual, this year’s United Nations General Assembly (UNGA) and Climate Week—beginning Sept. 18—offers a pivotal moment for companies and brands to assess the strength of their purpose strategy and their ability to meet the challenges of a global recovery. Historically each fall, leaders in sustainability […]

UN General Assembly trends

UN General Assembly, Climate Week NYC and the Purpose Landscape

by Jonathan Younger| September 17, 2019

Every September, the global sustainable development community – including businesses, governments and NGOs – focuses on agenda-setting discussions led by the United Nations General Assembly (UNGA) held annually in New York. Empowering and polarizing headlines often emerge from these discussions, and this year’s session – September 17-30 – will hold more programming than in years […]

purpose and csr pr

Deep in the Heart of Texas: Lessons in Connecting to Communities from a Transplant New Yorker

by Jonathan Younger| August 2, 2018

In February I moved from New York City to Dallas, Texas – trading in my winter coat and gloves for a cowboy hat and boots. After living 14 years on both coasts, I was moving “home” in a sense – back to the South – to the land of sweet tea, steaming summers and generous […]

Weighing in on World Water Day

Weighing in on World Water Day

by Jonathan Younger| March 21, 2017

Tomorrow is World Water Day: a palatable call-to-action to protect Earth’s most precious resource. Think about how many times today you have turned on a faucet for water – for taking a shower, brushing your teeth, cooking your food, making a cup of tea or re-hydrating after a workout. It’s so fundamental to our well-being […]