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Posts: John Bradbury

John Bradbury Author

As the Managing Director of Ketchum’s Global Issues and Crisis Management Specialty, John Bradbury provides strategic issues management, litigation communications and crisis counsel to a wide array of clients for Ketchum around the world. He has worked on behalf of multi-national companies, developing and executing programs to manage issues and negative perceptions that threaten clients’ brands and corporate reputations. He has counseled clients in crisis situations, including product recalls, aviation events, workplace safety situations, data breaches, labor actions, activist and NGO campaigns, financial distress and bankruptcy proceedings, investigative media and regulatory inquiries. In addition, he has expertise in litigation communications, including national product liability and class action litigation, labor issues, intellectual property rights and other high-profile litigation assignments.

Preparing for the Future of Tourism in a Post-COVID-19 World

by Sara Garibaldi, John Bradbury and | March 19, 2020

The coronavirus crisis is having massive impacts on the tourism industry—many of which will reshape the industry’s future landscape. What actions should the stakeholders of this industry be taking today from a marketing and communications perspective? The truth is no one knows for sure; we’re all figuring this out together. However, a business-as-usual approach is […]

Can Companies Afford to Take a Stand?

by John Bradbury and Andrew Moesel| November 13, 2019

How risky is it, really, for companies to speak out on political or cultural issues? The new reality—in which some stakeholders expect corporations to express their opinions on controversial topics—understandably makes many corporate leaders very nervous. In this hyper-partisan, social media-driven environment these political and cultural matters have vocal opponents on both sides, and the […]

For Airlines, Real-Time Crisis Communications Becomes Even More Real

by John Bailey and John Bradbury| April 18, 2018

Ever since Virgin America became the first airline to offer on-board Wi-Fi in 2008, it didn’t take Nostradamus to predict that the day would come when an aviation emergency would be broadcast live in real-time by a passenger using this new online connectivity option. After all, from terrorist attacks to natural disasters, few major events […]

Reputation Management: A Blueprint for 2017

by John Bradbury| February 8, 2017

2017, a year of significant change in many parts of the world for sure. What will it hold for organizations in the area of reputation management? A new year always brings new challenges in an ever-evolving reputational threat landscape. But it also inevitably includes imperatives which are seemingly timeless and risks we can anticipate year […]

Supply Chain Transparency Offers Reputational Opportunities

by John Bradbury and Cristina Goizueta| December 22, 2015

Focusing on supply chain sustainability has long been a no-brainer for corporations seeking to build reputational capital and protect brands from the vocal environmental activists who emerged in the ‘90s. Similarly today, public awareness of supply chain transparency issues is increasing, particularly when it comes to human rights (labor abuses, operations impacting geopolitically contested areas, […]

The Cardinal Way

by John Bradbury| June 17, 2015

Full Disclosure – I am a lifelong, bleed-Cardinal-red, first-game-in-1970-as-a-three-month-old, birds-on-the-bat-loving St. Louis Cardinals fan. Stan the Man, Bob Gibson, Ted Simmons, Willie McGee, Bruce Sutter, the Wizard, Jack Buck and Mike Shannon – the list is a mile long. These are my baseball heroes, year-in and year-out. Either that makes me exactly the wrong crisis […]