John Bailey

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John is Partner and Managing Director Ketchum Singapore. He previously worked with the International Air Transport Association (IATA) in Geneva, Switzerland, where he played a pivotal role in developing “best practice” in crisis communications for the global airline industry. John was also involved in the response to several major incidents, including six aircraft accidents and the December 2004 Indian Ocean Tsunami. He has written numerous newspaper and magazine articles on crisis communications and crisis management, and has spoken on the subject around the world.

For Airlines, Real-Time Crisis Communications Becomes Even More Real

by John Bailey and John Bradbury| April 18, 2018

Ever since Virgin America became the first airline to offer on-board Wi-Fi in 2008, it didn’t take Nostradamus to predict that the day would come when an aviation emergency would be broadcast live in real-time by a passenger using this new online connectivity option. After all, from terrorist attacks to natural disasters, few major events […]

Preparing for Crises in a Hyper-Visible World

by John Bailey| October 4, 2017

The dramatic photos and videos of an engine explosion taken by passengers on an Air France A380 super jumbo flying from Paris to Los Angeles last week were a reminder of the hyper-visible world in which airlines now operate. Any incident, no matter where it happens, may be seen by people around the world in […]

Easy to Criticise – Harder to Get It Right

by John Bailey| April 21, 2017

Now that the dust is settling on the United Airlines saga, what else is there to say about this latest example of the power of unhappy customers armed with smartphones to turn a badly-handled service issue into a full-blown reputation firestorm? This one ticked all the boxes, with screaming headlines, stern editorials, social media memes, […]