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Ketchum author Jimmy Szczepanek

Jimmy Szczepanek is a communications nerd, amateur baker and flexitarian who leads Ketchum’s Food, Beverage and Cultivate industry group. He lives in Los Angeles where he enjoys the California lifestyle and exploring the plant-based food scene. He has a rich history in consumer and food marketing and leads a dynamic team who find out-of-the-box solutions to communications challenges.

Posts: Jimmy Szczepanek

The Hollywood Effect on Plant-Based Food Brands - photo of two young celebrities eating burgers in the back of a limo

The Hollywood Effect on Plant-Based Food Brands

by Jimmy Szczepanek and Tommy Ringhofer| June 25, 2021

Plant-based food brands, once considered niche products for yogis and hippies, have officially gone mainstream. Plant-based options are prominently displayed alongside the ground beef of your local supermarket and are popping up at Wendy’s (a Ketchum client), which just introduced the Spicy Black Bean Burger to its Made to Crave menu in three test markets. […]