A few weeks ago, I wrote a post about the importance of properly defining micro-influencers. tl;dr – you need to think of them as regular consumers, rather than what we traditionally consider influencers. Their content mix, engagement dynamic and audience relationships are fundamentally different than that of bloggers, YouTube stars and social media superstars. Because […]
Before you roll your eyes at this click-baity title, at least finish reading this sentence, where I predict that when you hear the term micro-influencer, you think “small” influencer who isn’t a mega YouTube star, Instagram celebrity or blogger just yet. If I was right, then the rest of this post will be useful to […]
Happy Star Wars Day, my fellow nerfherders, moisture farmers, rebel scum, bantha fodder, and bounty hunters! Usually on this day, I’m busy thinking up cool #MayThe4thBeWithYou tweets in hopes of getting retweeted to validate my Star Wars fandom card. But not today, my friends. Today, Ketchum gave me the keys to the Millennium Falcon to […]
The CMO Club regularly brings marketing executives together in a forum that encourages knowledge exchange and networking. I had the pleasure of attending the 8th annual CMO Club Summit in New York City where I led a roundtable discussion about the ever-evolving ecosystem of influencers and bloggers in today’s marketing landscape. Participants asked questions and […]
Applying industrialized marketing techniques to social media is flawed. Be human, please. With more than two billion people using it worldwide, no one can deny the power of social media to reach consumers. It can reach them at scale, hitting millions of eyeballs in a matter of seconds. It can reach them with surgical precision, […]
There’s been much conversation lately about how Twitter is dead, and how nobody clicks anymore and how engagement is a thing of the past. I won’t disagree with the gist of the sentiment, but do you know what I find ironic? The folks leading the debate are the same folks who are killing it. Yup. […]
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