Ketchum author Jessica Barrutia

Jessica has led campaigns and communication initiatives for numerous Fortune 500 companies, primarily in the Food & Beverage and Retail sectors. Passionate about all things Food PR, Jessica’s roster of CPG work includes Beverage, Baking, Meals, Condiment and Snack brands. From ingredient reformulation and purpose-driven partnerships, to new product news and equity-building always on programs, Jessica loves strategizing the best ways to tell a brand’s story. She is an earned media and influencer pro. For several years, she served as a teacher’s assistant for a Public Relations in Marketing graduate course at The University of Chicago Booth School of Business.

Posts: Jessica Barrutia

natural products expo east food trends ketchum

Trends & Trials from Natural Products Expo East 2019

by Jessica Barrutia| September 23, 2019

With thousands of new products and 300,000 square feet of exhibit space, navigating Natural Products Expo East (NPEE) is a feat. But the Ketchum Cultivate team divided and conquered the show floor, digesting how brands of all sizes are innovating and sustaining purpose-driven portfolios. Holy Hemp!: For the first time ever, Expo East included a […]