Ketchum clients have trusted this communications leader for strategic and creative counsel since 2004 when he joined Ketchum. Today Peters leverages his 24 years of public relations experience in the ever-evolving retail sector by working with client teams to drive feet to store (brick and mortar) and clicks to sites (e-tail). Engagement ranging from product and brand launches, media relations, franchisee & internal engagement, store openings, corporate reputation & crisis management and path-to-purchase messaging.
Peters is a retail expert, having collaborated on projects in grocery, food service and dining, QSR, general merchandise stores, convenience and gas stations, home improvement, health and personal care, electronics and e-commerce.
Peters is a self-acclaimed barbeque connoisseur and chef. He and his wife do their best to raise their teens in Dallas, along with a wily three-year-old Catahoula hound dog.
Personalization, convenience and value are what consumers demand and expect from retailers. The question for grocers is – how are you delivering on those expectations to drive growth? Winning the customer engagement game in grocery retail reality is ever-challenging, especially given the ongoing influence of online shopping and social media in the consumer lexicon. Such […]
When my daughter arrived at college last fall to begin her freshman year, a popular retailer welcomed her with open arms just steps from her new dorm. They didn’t merely entice her with coupons and tchotchkes. Rather, they brought their wares to her via an on-campus pop-up store, enabling students (and parents) to shop, purchase […]
The “talk” at Shoptalk was about customer-centric experiences and storytelling. Dozens of high-profile speakers from leading brands, combined with a bustling conference floor and more than 8,000 attendees networking in The Venetian in Las Vegas for four days, made for an annual event retailers could not miss. Ketchum will be back. The experiential-centric brands who […]
Retail, boring? No way! Retail is innovative, engaging and customized as competitive retailers answer consumers’ calls for convenience, choice and cost. This weekend, we head to Shoptalk in Las Vegas – a conference where retail experts and industry leaders discuss the latest trends, technologies and retail business models. One topic sure to dominate the conference […]
The “war on retail” is a popular crisis-invoking phrase, but in fact, the retail landscape is far from crisis. Retail is vibrant and growing; new brands are emerging and known brands are reinventing themselves to meet today’s consumer shopping habits. Coming out of the National Retail Federation’s biggest show (NRF), I have put down a […]
It’s a New Year, and in a few days, I’ll be at the National Retail Federation’s biggest show, tracking the most important upcoming retail trends – specifically tech retail – for the year ahead. From e-commerce and social media to mobile purchasing and AI, technology is now table stakes in the omni-channel customer experience. Here […]